Whether it’s a one-page announcement for local reporters or a press release distributed via wire services, media alerts (or news advisories) are an effective and efficient way to communicate your client’s story to a broad audience. However, mastering the art of crafting impactful media alerts is no easy feat. In this article, we reveal 13 invaluable tips that will help you craft and distribute media alerts that will capture the media’s attention and resonate with audiences.
A free service from Google that monitors the web for new content containing your chosen search terms, news alert sends you an email when these results appear online. You can create as many alerts as you want and set them to be emailed either as the news breaks or once per day. This is an excellent tool for businesses that want to track mentions of their brand and competitors, but also to keep tabs on their industry and trends.
When a breaking news event occurs, broadcasters will typically interrupt their current non-news programming with a special segment called a “news alert.” This often takes the form of a countdown sequence and a distinctive music cue to allow local affiliates to join a national network’s feed. If the breaking news is a severe weather event, it may also be followed by a “wall-to-wall” or “alert crawl” of continuous storm coverage. In the past, this type of coverage was often limited to life-threatening weather events that required immediate action by viewers.
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